Sockerbit, the Swedish candy company that introduced Swedish Pick & Mix to the US in 2010, has announced a new partnership with Sprouts Farmers Market.

Sockerbit will launch across packaged and bulk formats, with packaged candy arriving in nearly 500 Sprouts stores in the US in October and a Swedish Pick & Mix programme debuting in 17 stores across California and Florida.

Rooted in Swedish candy tradition, Pick & Mix lets shoppers select individual candies from a wide assortment to create their own mix. The Sockerbit x Sprouts initiative marks the first Swedish Pick & Mix experience at a US national natural grocery retailer.

Shoppers can create their own mix from 12 varieties, including four exclusive to Sprouts, available in the bulk department. Sprouts will also carry a 12-SKU assortment of Sockerbit packaged sweets across the US, with no high-fructose corn syrup or Red 40, and products made with natural flavours and colours.

The Dream Series, Sockerbit’s best-selling line of soft, aerated foam candy, is expanding beyond its original Strawberry Dream flavour for the first time. Banana Dream and Sour Berry Dream are available exclusively in Sprouts bulk. Sockerbit Mallows are also making their grocery debut at Sprouts, led by Sour Peach, a new flavour launching exclusively with the retailer.