Empire Foodbrokers launches Sugarpova

Empire Foodbrokers has launched Sugarpova – a premium range of candies created by international tennis sensation Maria Sharapova. Available in twelve different varieties, the stylish candies inject a fashionable and fun vibe into the sweets category.

Aimed to reflect Sharapova’s bubbly personality, the different varieties include Cheeky, Chic, Quirky, Sporty, Spooky sour, Smitten Sour, Splashy, Silly, Silly Sour, Sassy Sour, Flirty and Flirty Sour.

The sweets are fashioned into a range of shapes, including bears, shoes, sunglasses, lips, tennis balls, sea creatures and fruits, all of which appeal to the brand’s target audience of teenagers and adults.

Chandresh Patel, managing director of Empire Foodbrokers, says, “We’re thrilled to have been appointed as the exclusive distributors of Sugarpova in the UK and are confident that the fun, flirty characteristics of these sweets will be an outstanding hit, whether you’re a tennis fan or not.”

Created to appeal to the UK female market, the range comes hot on the heels of its launch in Australia and the US.