Indulgent chunky cupcakes

Irish artisan baker, Broderick’s, is launching a mixed box of indulgent chunky cupcakes in January 2014, all based on their Broderick’s bars.

Each box has 16 cupcakes, including Belgian chocolate brownie cupcakes, white chocolate and roasted peanut cupcakes, Rocky Road cupcakes and Tiffin cupcakes.

Aimed at the foodservice sector, the ‘thaw and serve’ cupcakes are hand-finished with pieces of Broderick’s bars. They are all hand-made from scratch, using real Irish butter, Belgian chocolate and Broderick’s closely guarded caramel recipe.

Barry Broderick, co-founder of the Broderick’s brand, says: ”Our premium quality, hand-made cupcake treats are available in mixed boxes so that customers can enjoy maximum choice. We don’t know of any other quality cupcake supplier offering mixed boxes. The advantage to our foodservice clients is that they don’t have to commit to purchasing diverse cases of individual cupcakes as they all come in one box.”

Broderick’s has seen a 40 per cent increase in sales within the UK foodservice sector over the past two years.

Barry and Bernard Broderick, the brothers behind the brand, put their success to date down to quality and an ability to respond to market needs.

”The quality of the ingredients is everything, as is our ethos of hand-making all of our products,” says Barry. “We are very fortunate to have a team of skilled people, many of whom have been with us for a very long time so they know what our expectations are and they take great pride in their work.

“Understanding the needs of the foodservice sector is equally important, not just in terms of quality standards but in crucial areas such as distribution and the ability to be flexible and responsive to specific needs.”