Peanut butter cups launch in Brazil

The Hershey Company has announced that it is set to import Reese’s Peanut Butter Cups to Brazil. The Reese’s brand will be available in local supermarkets in the south and southeast regions.

“Hershey is known for bringing great-tasting chocolate experiences to the world each and every day,” said Marcel Sacco, general manager, Hershey Brazil. “The addition of Reese’s Peanut Butter Cups to the Brazilian market provides a new and delicious experience – and a perfect product – that is sure to delight consumers just like our other iconic Hershey brands such as Hershey’s Cookies N Crème Candy Bar and Hershey’s Kisses Chocolates.”

The Peanut Butter Cups will be available throughout major markets in Brazil in a two-cup 42g version at a suggested price of R$2.49. Reese’s Miniatures, a miniature version of the iconic peanut butter cup, will also be available in an 8g version for R$0.75.