Bolder, crunchier and tastier

McCoy’s is set to give shoppers a bolder taste experience as it introduces an even better texture across its entire range and a stronger flavour across its top selling packs: Salt & Malt Vinegar, Cheddar & Onion, Original and Paprika.

On shelf from February, the upgrade builds on the momentum of the brand’s recent redesign and will further strengthen its appeal to a younger male audience. In addition to the improved taste and crunch, the packs will now also feature a front of bag flash communicating the ‘Now even stronger flavour’ message to really grab consumers’ attention.

Jeff Swan, marketing director at KP Snacks comments: “McCoy’s is a hugely popular brand with strong heritage in the UK and we’re excited to kick off the year with plans that will drive this further.”

“In such a significant and growing category, it’s important that we continue improving our products in order to give consumers the best possible eat experience. McCoy’s is a big seller in the convenience and impulse channel and our range is a must-stock for every retailer selling crisps and snacks.”