Travel retailer The Nuance Group has opened a new Lindt chocolate concept store at Zürich Airport in what it describes as a first for the travel retail industry. “The new store incorporates several new and unique elements, which have been developed to provide customers with a more personalised shopping experience,” says the company.

The store features a range of Lindt Délice products from a dedicated counter, Lindt Hot or Iced Chocolate at the shop’s Chocolate Bar and a full range of the brand’s confectionery. A new pick-and-mix option is also available to customers, offering a selection of Lindt’s best-selling products. Nuance will develop it further with the addition of a separate ice-cream counter in August.
Andrea Belardini, Nuance CEO for Europe, says, “This opening marks a new stage in our long-term collaboration with Lindt, who share our passion in creating innovative retail experiences for customers.”