Peruvian crisps enter UK market
Start-up business Viva La Papa is seeking retail and food service listings for its three-strong range of artisan crisps produced in Peru.
The Viva La Papa line-up, available now in Whole Foods Market, El Corte Ingles and others comes in “Anticucho BBQ”, “Mixed Chillies & Lime” and “Sal de Maras” flavours (rsp: £1.99/142g). A 42g format has joined the range and is available in high profile sandwich, coffee retailers and hotels (rsp: 89p).
Made from potatoes grown by farmers in the Peruvian Andes, the range contains no additives or artificial ingredients. Carbon emissions from exports are off set with Planetair.
The company, founded in 2010 by Alec Cousins the former owner of sauces and soup producer Joubère introduced the range in Europe and the US earlier this year, and is expecting first-year sales of £1m. They are currently presenting to national and regional European distributors.”
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