British brand secures listings for millennial-targeted baking ingredients

The Groovy Food Company has secured additional nationwide listings for its refined baking ingredients: Organic Coconut Flour and Organic Coconut Sugar.

The Organic Coconut Flour is available in Sainsbury’s and Waitrose stores whilst the Organic Coconut Sugar and Organic Coconut Flour have launched on Ocado.

According to the brand, both the Organic Coconut Flour and Organic Coconut Sugar offer a healthier and natural bake with no refined sugar, gluten, dairy, artificial sweeteners, flavours and preservatives.

Rosie Hayward, The Groovy Food Company founder, says, “We are thrilled with the widened distribution of our Organic Coconut Flour and Organic Coconut Sugar and that our continued commitment to providing innovative and natural alternatives to processed kitchen cupboard staples are finding their way into big retailers to meet growing demand.

“Driven by millennial lifestyle trends and the growing consumer demand for healthy, nutritious and wholesome food options, we have found UK supermarkets to be increasingly keen to expand free-from offerings to include our modern baking ingredients, particularly during the current baking boom.”

The Groovy Food Company maintains that the Coconut Flour (RRP £3.75) is suitable for those on gluten-free, vegetarian and vegan diets and is free from added sugar, sweeteners and artificial colours or flavours.

The brand also says that the Coconut Sugar (RRP £4.00) is highly versatile can be used as a direct swap to refined sugar in sweet and savoury dishes.