Burts Chips re-launches seasonal limited edition flavour
Burts Chips is re-introducing its Aberdeen Angus flavoured potato chips following consumer demand.
The relaunch, which continues Burts Chips’ strategy of limited edition seasonal varieties, follows on from the brand’s summer flavour, Pesto. Aberdeen Angus Chips are available in stores now, remaining on shelves until March 2012.
Melvin Glynn, managing director of Burts Chips, says, “Popular consumer demand for the return of Aberdeen Angus combined with our previous seasonal varieties, convinced us to bring back this as this winter’s seasonal flavour.
“Our approach to developing limited edition varieties and producing inventive seasonings ensures our brand remains fresh to our loyal customers whilst reaching out to new ones to drive sales.”
Aberdeen Angus are available in 40g bags (RRP £0.69) and 150g sharing bags (RRP £1.89).
