Sweet Freedom unveils new look

Sweet Freedom – the only natural sweetener made 100% from fruit – has unveiled a new bottle and labelling for 2012 to highlight the products versatility and uses from sweetening, drizzling, spreading and baking.

As from January 2012 it has achieved listings on the sugar shelf in both Waitrose and Morrisons across the UK.
Co-Founder Deborah Pyner comments, “The main benefit for consumers is that it tastes as good as sugar but with 25% fewer calories. We have received Great Taste Gold Awards and can’t see any other sweeteners including the new stevia based varieties following suit.”

The product is made from only apples, grapes and carob with no colours, flavours or preservatives added. It is available in two varieties – Original and Dark.

Co-Founder Tina Michelucci comments, “The refreshed labelling makes it a lot easier for consumers to understand the many uses of the product, it’s amazingly versatile and we feel the new branding now clearly reflects this.”