Galaxy launches first vegan ‘milk’ chocolate bars
Mars is to launch a vegan version of its Galaxy bar in the UK, and is the first mainstream confectionery brand to offer consumers a plant-based alternative to milk chocolate.
The new bar, certified by the Vegan Society, will be available in three flavours: smooth orange, caramel & sea salt and caramelised hazelnut. It will go on sale online and in store at Tesco, Ocado and Amazon, costing £3 for a 100g bar, double the price of the regular Galaxy.
While all dark chocolate is naturally vegan if it has not had milk or cream added to it, milk chocolate is more challenging to convert because of its dairy content.
Mars spent more than six months reformulating its Galaxy bar, which uses hazelnut paste and rice syrup instead of dairy.
Linda Lopez, head of the sensory team at Mars, said: “The taste of Galaxy has not changed in the nearly 60 years since it was launched. We wanted to retain the classic smooth and creamy taste and texture without any compromise.”
The UK vegan confectionery market has grown to £10m but is dwarfed by the size of the overall confectionery market, which is now valued at £4bn.
It is also Mars’ first UK confectionery product to be wrapped in compostable film packaging. It is made from wood fibre and breaks down in home composting in a few months while the outer card sleeve is widely recyclable.
Abigail Stevens, the trademark marketing manager at the Vegan Society, said: “We’re proud to register Galaxy’s first ever non-dairy milk chocolate bars with our vegan trademark. The brand has demonstrated that dairy is not necessary to make great tasting chocolate, and that people can still enjoy their favourites without the use of animals.”