Mentos Pure Fresh Gum gets fruity refresh

Mentos Pure Fresh Gum gets fruity refresh

Mentos Gum is extending its Pure Fresh line with the addition of two new fruity variants to its bottled gum range. Now available in Tropical and Cherry, the sugar-free liquid-centred gum “promises long lasting flavour”.

Mentos’ re-sealable bottles contain 50 pieces, with each now in a larger 2g sized chew, 30% bigger per piece than its competitors.

Sally Fenton, Mentos product manager, said: “We’re really excited to be extending our Pure Fresh Gum offering, Tropical and Cherry are a playful twist on more traditional refreshment flavours. We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and there’s increased demand for sweet flavours. That’s why we’re responding once again by injecting innovation into the category.

“Tropical and Cherry have already received brilliant feedback from consumers and we’re confident that this is going to be a successful launch.”

Bottles currently form 59% of the gum market and are growing at +10.5%.

The new Mentos Pure Fresh flavours are initially available from Morrisons, Co-op, Boots and WH Smith, before being rolled out to additional retailers.

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