Kettle launches vegan cheese & onion crisps
Kettle Chips’ has launched a brand-new seasoning – Vegan Sheese & Red Onion, to answer the gap in the market for vegan cheese & onion crisps.
Developed by the brand’s innovation chef, Phil Hovey, alongside expert vegan chefs BOSH!, this new edition features vegan ‘Red Leicester-style’ from vegan cheese-alternative brand, Sheese. Sheese does not contain any artificial ingredients and is produced in a completely vegan factory.
The new SKU will be available in Asda, Budgens and Londis stores across the nation from the start of January, followed by Tesco and Morrison’s at the end of the month.
Phil Hovey, innovation chef at Kettle, said: “More and more people across are adopting a vegan diet – between 2014 and 2018 the number of vegans in Great Britain quadrupled – and at Kettle we’re always looking for ways to bring our flavour combinations to everyone, regardless of their dietary requirements.
“Who better to team up with to develop this recipe then the guys from BOSH!, who are all about great tasting vegan food without compromise. It was brilliant working with them to develop our Sheese & Red Onion variety and we can’t wait for everyone, vegan or not, to try this exciting new addition to our growing vegan portfolio.”
Ian and Henry, the duo behind BOSH! said: “Working with Phil and the Kettle team to create this exciting new flavour combination has been great fun. We really wanted to work with the Sheese brand as their natural products not only taste great, but offer a fantastic, unprocessed alternative to real cheese.”