Cadbury brings back Old Jamaica
Cadbury is bringing back its Old Jamaica Rum & Raisin bar using dark Bournville chocolate.
Old Jamaica was originally launched in 1970 and has been previously relaunched as limited editions – most recently 10 years ago. But this time it will be a permanent addition to its portfolio.
Speaking about the re-release, Bethany Wenn, Bournville Brand Manager at Mondelēz International, said: “We’re really excited to bring back the return of Bournville Old Jamaica bar. The relaunch highlights the increasing consumer demand to bring back retro flavours.”
Bournville Old Jamaica will be sold in 180g and 100g bars, with an RRP of £2.04 and £1 respectively.