Trek introduces new vegan salted caramel protein flapjack
Trek has expanded its range of top-selling flapjacks with the introduction of a Salted Caramel flavour bar, aimed at the increasing number of shoppers seeking out a convenient, tasty and healthy snack for on-the-go.
The new flapjack bar contains 9g of plant-based protein and is made with naturally gluten-free oats and covered in a layer of rich caramel flavoured topping and a touch of sea salt. The product is pinned to become a bestseller, alongside Trek’s Cocoa Oat bar.
With an ever-increasing amount of consumers becoming more health-focused, snack products need to promote health benefits as well as a great flavour experience. Trek’s new packaging signposts the key health credentials of its new bar, which it claims provides natural energy without compromising on taste. TREK is hoping the salted caramel bar packaging will boost consumer appeal and help shoppers make a quick and informed decision to purchase.
Trek’s Salted Caramel Flapjack is now available in Sainsbury’s and other select retailers.
The product is available as a single bar, with an RRP of £0.90, or as a multipack of 3x50g with an RRP of £2.50.