Kallø launches new veggie cakes

Kallø launches new veggie cakes

Kallø, the leading rice cake brand owned by Wessanen UK, is set to launch a range of lentil and pea veggie cakes in two flavours: Beetroot and Spinach & Pesto.

As part of Kallø’s commitment to healthier snacking and offering plant-based alternatives, the new veggie cakes are low in fat and calories, high in protein and fibre and made with 100% natural ingredients.

Bolstering the brand’s market-leading portfolio of rice and corn cakes, Kallø says its new veggie cakes offer a vegetable-based alternative packed full of flavour to help introduce new, younger, consumers to the category and appeal to those looking to diversify their snacking choices. The veggie cakes are also gluten-free.

The new launch comes hot off the back of the brand’s large-scale outdoor advertising campaign and partnership with plant-based influencers, BOSH TV. The campaign aimed to introduce the brand to a wave of culinary curious healthy eaters and inspire them to get creative with plant-based snacking.

Bryan Martins, marketing and category director at Wessanen UK, said: “This is the first time Kallø has taken the rice out of a rice cake to create a new and innovative snack option. Not only do the new range of veggie cakes offer bags of flavour, they are also highly nutritious – more so than many other comparative snacking brands.

“The 122g packs are perfect to suit at-home snacking or light lunch options, and the delicious flavours make it ideal for attracting new consumers into the category. Our consumer feedback at trial phase was incredibly positive and we’re confident they will have strong appeal.”

As a simple serving suggestion, Kallø says its Spinach & Pesto Veggie Cakes can be topped with fresh pesto and a light sprinkling of pine nuts, or the Beetroot Veggie Cakes with beetroot, houmous, feta and dill.

Kallø launches new veggie cakes Kallø launches new veggie cakes

However, when measuring consumer sentiment, Kallø found that 45% of customers would consider consuming its new veggie cakes with no topping, which is three times more when comparing with rice cakes, due to its stronger flavour profile.

The vegetarian and vegan-friendly snacks are available in a 122g pack containing 13 jumbo-sized cakes from Waitrose, Sainsbury’s, Ocado and other specialist retailers from June. RRP £2.49.

  • Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including this one.

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