Gosh! Food introduces new plant-based Snack Bites
As snacking culture continues to boom in the UK, with 95% admitting to snacking on a regular basis, plant-based and free from brand Gosh! Food launches its new chilled, ready-to-eat, healthy Snack Bites.
The chilled, meat-free category is currently worth £311 million, experiencing 29% YOY growth and snacks are a popular and growing format, valued at £50m. Gosh! is currently outperforming the category, growing at 35% YOY, resulting in it being one of the fastest-growing brands.
In the height of lockdown, as of May 2020, ‘healthy snacks’ were high on the agenda with the term reaching its highest peak in Google searches since 2015. Currently, nearly half of adults in the UK (40%) feel guilty about snacking and over a third of adults (36%) reportedly feel self-conscious eating unhealthy snacks in front of others. As well, coinciding with the new government initiative focusing on reducing obesity in the UK – consumers are expressing a strong appetite for a health-conscious diet, starting with snacks. New Gosh! Snack Bites made from 100% natural ingredients, answer this ever-growing consumer need for a variety of healthy options.
Catering for all diets – flexitarian, plant-based, free from and vegetarian, new Gosh! Snack Bites come in two flavours:
- Smokey BBQ Sweet Potato: inspired by the deep South, these BBQ bites are bursting with smokey flavour. Expertly baked with sweet potato, sweetcorn and black beans, with a balanced blend of herbs and spices.
- Moroccan Spiced Veg: inspired by the cuisine of North Africa, these bites provide a delicate mix of sweet and spice. Chickpeas and red pepper are expertly blended with dates, apricots, spices and herbs.
William Topp, marketing manager at Gosh! Food, says: “There’s an ever-growing demand for healthy, plant-based snacks and we believe that we are entering this category with a truly unique offering, in a convenient format. Not many products are genuinely tasty and healthy, yet we are confident that we have achieved this with our all-natural Snack Bites. Whether it is adding them to your lunchbox or giving yourself a pick me up throughout the day, we believe these are a great addition to the snack market as a whole”.
New Snack Bites launch nationwide in Morrisons’ free-from chilled aisle, and in Tesco’s plant-based chilled aisle from November onwards.
- Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases.