Made for Drink announces renewed push into retail with launch of bespoke plastic-free pack
Following a successful trial of its planet-friendly (plastic-free/home compostable) pouches over the Autumn, snack brand Made for Drink has decided that January 2021 provides the perfect moment for its growing cluster of discerning off-trade customers (Waitrose, Sainsburys, Ocado, Fortnum & Mason & the wider Independent retail sector) to have their own bespoke flow-wrap pouch, a new identity that combines a kraft paper black livery and with an extra 30% of free product at no extra cost to either the trade or end consumers.
According to Made for Drink founder, Dan Featherstone: “We’ve had an exceptional year in retail; highlighted by our inclusion in a recent Nielsen In-Focus report profiling Made For Drink as the fastest growing Meat Snacks Brand in retail and the 6th biggest contributor to category growth.
“All well and good but we know we can do more, provide greater value, consolidate and improve our premium cues on shelf and lead the category on crucial matters such as the removal of plastic from packaging and championing a ‘CO2 neutral’ future.
“January 2021 will see the launch our new retail focused pack that delivers against all of these primary objectives. It feels like a sea change moment during an exciting period of growth for Made For Drink.”
Despite the seismic impact of Covid-19 and lockdown restrictions on Made for Drink’s on-trade heartland, Berkshire’s fine snacking aficionados have continued to prosper throughout the off-trade sector, tapping into the growing enthusiasm for high quality, protein-rich, savoury meat-themed snacks.
For more information, visit: Madefordrink.com.