S-Ventures acquires 75% stake in We Love Purely Limited

S-Ventures acquires 75% stake in We Love Purely Limited

S-Ventures PLC has announced it has acquired a 75.1% interest in We Love Purely Limited through the issue of 1,529,267 ordinary shares in S-Ventures.

Purely is a healthier living snacking brand, championing a premium tier plantain range with rich Ecuadorian heritage across a number of key food and drinks channels in the UK, plus a growing number of aspirational international markets. Purely has made significant in-roads into prestigious clients: including Harrods, Selfridges, Harvey Nichols, Ocado, Holland and Barrett, Spinneys in Dubai, and The Craft Gin Club.

Under the umbrella of S-Ventures, Purely will look to develop the brand’s product range in tandem with growing existing product lines. The existing Purely team will remain in place and S-Ventures will welcome Stefania Pellegrino and Mark O’Sullivan to the group. Pellegrino will remain MD of Purely and O’Sullivan will remain on the Purely subsidiary Board.

Chairman David Mitchell commented: “We are delighted to have acquired our stake in Purely and we very much look forward to working with Stefania and her team.   Stefania has achieved great results but together we believe we can grow faster and exploit opportunities more effectively in the healthy snacking space”.

For more information about Purely, visit: welovepurely.com.

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