Made for Drinks moves into potato crisp category

Made for Drinks moves into potato crisp category

Having spent the last four years forging a proud reputation as a provider of indulgent, meat-themed snacks that shout ‘Friday night’ and pair seamlessly with one’s favourite alcoholic drink; Made for Drink has taken its brand of ‘Inspired by World Cuisine’ thinking into the potato chips category.

The first new offering is Chicken Salt Fries (150g). Despite its name, this is an umami packed vegetarian treat loved across Australia, comprised of thin cut potato fries seasoned with ‘Chicken Salt.’ It was made famous by seasoning house Mitani in the 1970’s who the brand has worked with to create this Australian food icon for Britain’s retail shelves – the brand says this one is made for a cold beer.

The second offering is Tapas Fries (125g). Made for Drink’s ‘tapas in a bag’ is a mix of thin cut Patatas Fritas (straw fries) and crisp slices of authentic Spanish chorizo, seasoned with olives, sun-ripened tomatoes and paprika. Made for Drinks describes its new Tapas Fries as simple, timeless and intensely delicious ‘slow food’ snacking – made for Aperitivo.

According to Made for Drink founder, Dan Featherstone, “Having taken the time we needed to bed down as a business, team and a brand, we felt 2021 was the perfect moment to build upon a blossoming off-trade/online reputation by taking an ambitious ‘next step’ into the £1 billion potato crisp category. We have shown our ability to bring new foodie shoppers into the snack’s category through our unique brand proposition, products and reputation. We’ve had this idea for a range of ‘Fries’ products for some time, in fact we’ve been buzzing about it for ages and they are absolutely delicious. They will be our biggest and best-selling products; they are that good.”

Both lines launch in April 2021 into Sainsbury’s, and throughout the independent sector.

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