Galaxy adds Smooth Orange to product lineup

Mars Wrigley UK has announced the launch of Galaxy Smooth Orange, marking the next instalment of the brand’s new indulgent range of chocolate treats.

Galaxy Smooth Orange, which will be widely available nationwide from this week, radiates the same indulgence of Galaxy chocolate that has been loved by the nation for over 60-years but with a citrus infusion of intense orange.

The zesty flavour of the smooth and creamy Galaxy treat was developed by Mars Wrigley’s team of chocolate experts and has been perfectly balanced to compliment the distinctive Galaxy taste. The new offering is silky, smooth and with a gorgeously lingering aftertaste, according to Mars.

Ellyse O’Connor, Galaxy senior brand manager, said: “Galaxy Smooth Orange is kind of a big peel and I encourage Brits to squeeze the day, give their peel of approval, and treat themselves to a Galaxy Smooth Orange chocolate bar next time they’re in the shops! Disclaimer: Thankfully, Galaxy Smooth Orange is infinitely more palatable than these terrible puns!”  

Galaxy Smooth Orange will be widely available nationwide from this week and is being launched in two pack formats: large block (RRP: £1.39) and single bar (RRP: £0.66). 

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