Hackney Gelato launches UK’s first Millionaire Shortbread gelato

Hackney Gelato launches UK’s first Millionaire Shortbread gelato

Hackney Gelato, the acclaimed maker of properItalian gelato and sorbetto, have developed the UK’s first ever Millionaire Shortbread Gelato.

Launched on 15 March 2021, exclusively in-store and online with Tesco, Millionaire Shortbread Gelato combines slow churned, creamy gelato with chunks of home baked shortbread, Belgian milk chocolate and a generous swirl of caramel ripple. The company says it’s like eating gold, but softer.

Hackney Gelato was founded by chefs Enrico Pavoncelli and Sam Newman in 2015. First sold at Brick Lane’s Sunday market, word quickly spread and Enrico and Sam were soon supplying their slow churned gelato and sorbetto to many of London’s best restaurants.

Six years on, Hackney Gelato has 22 Great Taste stars to its name and is served on the menus of Michelin-starred restaurants. The company now supplies shops, restaurants and living rooms across the land with a retail range available on Ocado, Waitrose, Tesco, Whole Foods Market and Farmdrop. Nigella Lawson is also reportedly a big fan.

Available exclusively through Tesco, Millionaire Shortbread Gelato took months to perfect. The shortbread and caramel ripple are homemade and the chocolate chunks are Belgium’s finest. The gelato is made with fresh British milk and slow churned the Italian way by Hackney Gelato’s team of expert gelatieri for a luxuriously smooth texture.

Slow churning is one of the things that distinguishes gelato from ice cream. It means less air is incorporated into the mix, resulting in a smooth, dense, rich texture, without the iciness you typically get in ice cream. And because it’s made with more milk and less cream, gelato contains less fat than most ice creams. This allows the true taste of the ingredients to come through, creating deeper, more intense flavours, according to the company.

In the words of co-founder chef Sam Newman, “eating our Millionaire Shortbread Gelato is an intensely rewarding experience. Like winning gold at the Olympics. Or getting a question right on University Challenge.”

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