We Love Purely makes series of significant ethical snacking strides

We Love Purely makes series of significant ethical snacking strides

From this July 2021, Purely’s three-strong snacking range will be fully HFSS compliant, in line with the UK Government’s ambitious crackdown on high fat, sugar and salt snacking. Purely’s latest move underlines the brand’s wellbeing credentials which ensures its flavoursome snacks continue to over-index in terms of both taste and indulgence, whilst simultaneously offering manifold, low calorie functional benefits.

July also sees the eagerly anticipated pocket-sized snatch bag variants (28g) of Purely’s three award-winning lines, a stance which provides greater access to rapidly evolving ‘fine snacking’ channels (airlines, foodservice, on-trade, vending etc).

Accompanying the brand’s July activity is We Love Purely’s pilot corporate social responsibility programme (Casa Hogar de Balen caring centre), whose success over the last 12 months means that it has now been fully integrated into the business’s wider vision; proving that brands of any size can embrace meaningful ‘caring capitalism,’ which in this instance gives back to the wider Ecuadorian community with whom Purely already works so closely.

According to Purely founder, Steph Pellegrino, “In a region (Portoviejo) where ‘food poverty’ often results in children being abandoned by ‘end of their tether’ parents, we wanted to support an incredible local centre who with little or no government funding which against all odds, continues to provide a safe haven for abandoned local children who’ve experienced extreme trauma in their young lives by providing essential food, housing and safety for vulnerable kids who quite simply deserve better.”

For more information, visit: welovepurely.com.

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