Natural nacho crisps brand Cornitos shakes up free from market
Cornitos, the premium natural nacho chips brand taking the healthy snacking sector by storm, has reportedly seen sales soar since being named a quadruple winner in last month’s long-established Free From Food Awards.
In the Free From Food Awards, the UK’s only awards dedicated to free from food and drink, Cornitos received the Gold Award in the overall Vegan category with its new Cornitos Spicy Tikka Masala flavour, launched earlier this year.
Mild Thai Sweet Chilli followed up last year’s win in the Savoury Snacks category in the prestigious Quality Food Awards with a Silver Award in the Almost Totally Free From category at the Free From Food Awards.
There were also two Bronze Awards for Cornitos: Hot Peri Peri in the Snacks category and Spicy Tikka Masala in the Best Pack Labelling category.
Cornitos was introduced to the UK market last summer. Each of the five flavours – the others are Cool Lime & Mint and Smokey Barbeque – is gluten free, vegan, non-GMO, cholesterol free, and with no artificial colours, flavours, or preservatives.
Fraser Heenan, chief executive and co-founder of Glasgow-based Blaze XK, the company that brought Cornitos to the UK from India, said: “The brand has a real point of difference because these snacks contain only natural ingredients and are free from all of the 14 main recognised allergens, such as dairy and wheat.
“There’s growing interest in the better-for-you snack market so being recognised in the Free From Food Awards will help us drive the category and attract those consumers who want exciting products that are all-natural and full of flavour.
“To have won the Gold Award for our new Spicy Tikka Masala in the Vegan category – the most hotly contested with 60 entries across a wide range of vegan food products – is huge for us and sets the scene for future growth of the Cornitos brand as consumers increasingly switch to plant-based snacks that are both healthier and delicious.”
New distribution channels coming on stream in 2021 take advantage of new pack and product formats, including the UK’s largest subscriptions boxes like Beer 52 and Love Free From. Cornitos is also being marketed via social media channels including Instagram.
All five Cornitos flavours are available from leading convenience trade wholesalers and nationwide specialist food suppliers including Suma Wholefoods, TheVeganKind and Nut Free Living.
Direct retail trade supply is also available nationally through www.cornitos.co.uk.