Kiddylicious introduces new 3+ range
Kiddylicious, a leading UK brand in baby snacks, is launching a range of foods specially made for toddlers aged 3+ years, to sustain category growth. The range includes tot-friendlier alternatives to mainstream adult snacks, including Veggie Buttons, Popped Hoops and Fruity Drops to appeal to the untapped 3+ years pre-school segment.
The brand says that its new range will appeal to discerning pre-school parents, who until now have turned to snacks with a broader adult-appeal to keep young ones satisfied. Portion-controlled for tinier tums and fit for little fingers, the fresh Kiddylicious range is designed to keep parents in the category for longer, through stand-out innovation, trusted brand and reassuring nutritional claims, including ‘low in saturated fat’, ‘packed with veggies’ and ‘over 95% fruit’.
Kiddylicious Veggie Buttons are air-popped, not fried, packing crunchy veggie-yumminess in every bite. Perfect for extending interest in vegetable combinations, the mini-bags are low in saturated fat and come in vibrant Mixed Pepper as well as naturally-sweet Butternut Squash and Beetroot flavour combinations.
New Popped Hoops are portioned for tinier tums and crafted for little fingers to ‘fuel foody experimentation.’ Packed with veggies, each serving provides a source of protein from lentils and rice and is available in popular flavours, Cheesy and BBQ.
And for parents seeking a refreshing alternative to sweets, new Fruity Drops are juicy jelly roundels made from 96% fruit and high in fibre, bringing a deliciously squishy burst of fruitiness, in both Strawberry, Apple and Pumpkin as well as ever-popular Raspberry and Apple variants.
Grazing is particularly important for the 3+ years segment in managing mood, yet Kiddylicious research highlights snack confusion and a perceived lack of options in the baby aisle. Twan Thorn, managing director, Kiddylicious UK, explains: “Our commitment to improving on choices available to parents, has fuelled growth. By enticing parents to stay in the category for longer, this first-to-market innovation is another example of us supporting parents when they need it most.”
Designed for lunchboxes, changing bags and jacket pockets, the Kiddylicious range launches just in time for the back to school promotional window and will be supported by a national campaign that includes advertising, promotions and social media.