Forest of Hope expands reach in Ireland
Forest of Hope – the Fairtrade-accredited chocolate kids brand – has launched its range of nine delicious surprise eggs in Musgrave stores in Ireland– exciting the nation’s chocolate lovers, both big and small.
The ‘new food product of the year’ winner seeks to be one of the first brands to offer a delicious treat that enables children to open up and wonder about the rainforest, recycling and sustainable resourcing – whilst also being packed with fun.
The nut free eggs each feature the design of one of nine animals native to Sierra Leone’s Gola rainforest – which range from vulnerable to critically endangered.
Forest of Hope works to protect this stunning wildlife and ecosystem by growing cocoa in harmony with the Ngoleagorbu Cocoa Farmers’ Union (NGOCFU) – who also create a livelihood for farmers families and local communities.
The surprise eggs are packed with fun. There are over thirty exciting challenge cards to collect, thrilling family activity games to complete and educational facts about the forest’s animals.
Tara Stevens, Forest of Hope brand manager, said: “We are so proud to have created a plastic-free, delicious chocolate product, for a new generation who care greatly about people, animals and the planet. The surprise egg delivers innovation and education while also supporting cocoa farmers in Sierra Leone. The packaging is 100% recyclable and is utilised with additional activities and facts on the reverse of the carton. It is the perfect treat – just €1 and 90kcal per portion. We are delighted it’s now being sold in Musgrave stores from 2 August to bring Forest of Hope to more customers as we continue to expand.”
Anna Barker, head of commercial partnerships at Fairtrade, said: “It’s clear that many children are – quite rightly – becoming concerned whether the snacks they consume harm people and the planet. Forest of Hope is a much-needed product which empowers children to make happier choices by being fully Fairtrade and forest friendly. The Ngoleagorbu Cocoa Farmers’ Union use farming techniques that protect the forest, preserve habitats, and maintain biodiversity. This is essential to the nine Forest of Hope animals within each surprise egg which are either vulnerable, endangered or critically endangered.”