Candy Kittens adds Gourmies to product range
Cult confectionery brand Candy Kittens has announced a new vegan gummy range – Gourmies. The new product line is available in three exotic flavours:
Orchard Apple & Dragon Fruit – The crisp freshness of apple with a soft touch of sweet dragon fruit
Sweet Raspberry & Guava – The intense juiciness of raspberry followed by a smooth, mellow touch of guava
Blood Orange & Pomegranate – A rich citrus complemented by the refreshing sweetness of pomegranate.
Continuing to lead the way in the modern confectionery sector, Candy Kittens’ new Gourmies range has been designed to suit ‘grown-up’ palates. Created with exotic fruits to provide a tantalising and satisfying experience, the new range speaks to millennial backed trends within the food and drink sector, which has seen novel and hybrid flavours gaining popularity as consumers seek dynamic, mouth-watering fruit pairings. The brand says its Gourmies range appeals to an even larger demographic of consumers thanks to their unique texture that puts Candy Kittens toe-to-toe with the category’s big boys.
Candy Kittens believes it has always gone against the grain. Purposefully creating a modern confectionery brand for young adults, a smart strategy which has established the brand a cult following among millennials – a demographic with influential purchasing power – helping achieve the brand exponential growth since launch in 2012, with sales up 80% YoY.
The brand is continuing to take its environmental impact responsibility very seriously, sourcing honest ingredients and refusing to use palm oil or animal gelatine in any of its products. Most recently, Candy Kittens has announced that it is now carbon neutral, a target the brand has had in its sights since launch.
Co-founder and managing director, Ed Williams, says: “We set out in 2012 to shake up the category and I’m excited to broaden that challenge with our first sub-range – a vegan sweet that doesn’t compromise on texture or taste like so many others. Gourmies gives us everything we love about the traditional gummy sweet, delivered in our signature gourmet style. We’ve done things people told us weren’t possible to get here today and are proud to deliver our first carbon neutral range.”
Like the entire Candy Kittens range, Gourmies has been created with real fruit juices, no artificial colours or flavours, with fully recyclable packaging.
The new Gourmies range (RRP £2 – 125g) – is available from 31 August online at www.candykittens.co.uk and soon to be in store at Ocado, Waitrose, Sainsbury’s and Tesco.