Lees of Scotland unveils creative revamp for Premium Meringue range
Following the success of a number of new Meringue products, including the Strawberry and White Chocolate Meringue Shells, Lees of Scotland has developed new designs for its Premium Meringue range. Using striking photography to elevate and evolve the creative identity, the company believes the new designs are sweet and crisp just like the product and present relevant serving suggestions to the consumer.
Summer 2021 saw a massive increase in the demand for Lees of Scotland Meringue products. These products are often a staple for those looking for a quick and easy dessert, according to Lees.
Clive Miquel, CEO at Lees of Scotland said:“With the business in its 90th year we have been focussing on innovation and upgrades across all of our product lines.
“With an increase in demand for Meringues we shifted our focus to examine and review what was required to ensure the packaging fully reflected the quality of the product and its versatility.
“Our dedicated new product development team are committed to regularly improving our product offering for retail and wholesale customers.”
Lees of Scotland’s Premium Meringue Nests remain a firm favourite amongst Slimming World members across the UK with only 2.5 syns per nest. The meringue nests contain only 53 calories and are fat free and gluten free. Lees also offer a chocolate alternative, Meringue Shells with a delicious Dark Belgian Chocolate base and, newly created Strawberry and White Chocolate Meringue Shells. All variants are suitable for vegetarians.
Lees sell to the major retailers, independents, wholesalers, and foodservice distributors across the UK.