Froneri launches Nuii New York Cookies & Cream

International ice cream company Froneri has announced a new flavour profile for indulgent stick brand, Nuii.

Nuii, rated the most enjoyable ice-cream stick brand of 2021 (Source: Kantar Usage, Servings, Enjoyment need state as a percentage of Total need states by brand, 52we 21.02.21), develops recipes with ingredients sourced from around the globe; carefully selected to evoke strong emotion and a feeling of adventure and discovery. Flavours include Salted Caramel & Australian Macadamia; Dark Chocolate & Nordic Berry; Caramel White Chocolate & Texan Pecan, and Coconut & Indian Mango.

The next stop on the brand’s taste adventure takes consumers to the concrete jungle and home of the ultimate chocolate cookie, New York City.

Launching January 2022, Nuii New York Cookies & Cream bursts with exciting textures and flavours to entice all the senses, according to Froneri. The New York born chocolate cookie recipe consists of chocolate cookies crushed and folded generously through indulgent and creamy ice cream; encased in premium milk chocolate combining even more cookie crumbles.

Jelena Aleksic, brand manager for Nuii comments: “Whilst developing the New York Cookies & Cream, it proved to be a successful product concept appreciated by top connoisseurs around the world. We believe this will be a strong contender in Nuii’s ice cream collection and will be loved by UK consumers. The new product marries two much-loved sweet treats and the iconic flavours of New York, together creating the ultimate adventurous ice-cream dessert.”

Nuii is growing twice as fast as the Indulgent Sticks sector (Nielsen, Total Coverage, 52we 02.10.21, Value % Chg YOY) and is set to further strengthen its range of premium stick ice-creams and growing market share with the New York Cookies & Cream launch available at Tesco, Sainsbury’s, ASDA, Co-Op and others. RRP £3.90.