Fudge Kitchen launches new Vegan Toffee Fudge
Image courtesy of Fudge Kitchen
British artisan Fudge maker, Fudge Kitchen, has added a new Vegan Toffee Fudge recipe to its vegan range. The new product is certified by the vegan society, and made using an oat milk base and the company’s own vegan spread. Vegan white chocolate is then swirled through each batch to add a sweet and creamy flavour. A box of six Vegan Toffee Fudge pieces can be bought for £6.50 online and from select speciality retailers.
The launch of this new product comes in response to the increasing demand for plant-based options within confectionery and gifting. The fudge brand, which makes all its products in small batches at its HQ in Kent, has seen a 6% rise in vegan sales over the last year with 15% of all its online sales now being attributed to vegan products.
Managing director, Sian Holt, says: “We’ve worked really hard in the last few years to develop our vegan offering. We use a variety of plant-based milks, vegan chocolate and nut butters, some of which are made in-house. Our vegan fudge was originally created in response to customer demand, but is even more pertinent following COP26 and the drive for food companies like ours to offer more environmentally friendly options.”
Fudge Kitchen’s vegan selection includes both slab and square fudge pieces, peanut, pumpkin & sunflower seed brittles and vegan drinking fudge. The company’s vegan fudge is available in numerous flavours, including toffee, hazelnut, rum & raisin, chocolate & black forest gateau, and Fudge Kitchen is continuously innovating and introducing new flavour combinations.
The brand is known for its theatrical fudge making experiences offered in all six of its high street shops up and down the country. Before buying a slice of vegan slab fudge you can see it being made by trained fudge makers on a marble top table. The process takes around 45 minutes in total and is a real spectacle to watch. Once the ingredients have been heated to a precise 237 degrees in a traditional copper pot, they are poured onto a marble top table and folded with a paddle to create a fudge ‘loaf’ that is then sliced up and served.
Marketing manager Richard Parson says: “Our vegan gifting range opens up a new gifting category for those seeking plant-based products. Feedback from our customers is that good vegan confectionery is hard to come by, and they are always pleasantly surprised after trying our vegan products, and can’t quite believe they really are dairy free.”
Included in Fudge Kitchen’s vegan range is:
Vegan Toffee Fudge Slider – £6.50. Six pieces of vegan toffee fudge, with a creamy texture and rich caramel toffee taste.
Sunflower & Pumpkin Seed Brittle – £6.50. Naturally dairy free, this sweet caramel brittle is mixed with roasted pumpkin and sunflower seeds for a savoury crunch and a natural pop of protein.
Vegan Drinking Fudge Selection – £10.00. Drinking Fudge is pure indulgence in a mug – or glass: it’s equally good in a cold mix, made into a frappe or even in a fruit smoothie. Each box contains six flavours: moreish mint, tangy orange, chocolate caramel, original salted caramel, ginger spice & classic chocolate.
To find out more about Fudge Kitchen’s vegan gifting selection, visit: www.fudgekitchen.co.uk/en/categories/plant-based-gifting.
