Hippeas launches limited edition Minions-themed snacks

The launch of Hippeas product in support of the new Illumination film, Minions: The Rise of Gru(in theatres 1 July), will be available in limited-edition packs of Hippeas Organic Chickpea Puffs in four flavours and a variety of sizes – perfect for on-the-go travel and summer entertaining.

They will be available at https://uk.hippeas.com/ and on Amazon as well as nationwide in-store in club, mass, drug and conventional retailers from May until August 2022.

Hippeas has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour – both Minions and Hippeas share a similar yellow hue, which could not be more perfect for a collaboration. Consumers of all ages will love the fun packaging and parents will love the product attributes of the Organic Chickpea Puffs.

“Minions are a global pop-culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited-edition release of our Hippeas Organic Chickpea Puffs,” said Paul Nardone, Hippeas CEO. “The combination of these two iconic and colourful brands – Hippeas, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can’t wait to share these snacks with consumers of all ages this summer.”

Hippeas Organic Chickpea Puffs have 4 grams of plant-protein, 3 grams of fibre and only 170 calories per 28 gram serving. They are USDA Certified Organic, certified gluten-free, vegan/dairy free, nut and soy free and totally delicious.

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