Snack a Jacks launches three new flavours

As a part of its latest drive to offer customers HFSS-compliant alternatives, PepsiCo has launched three new Snack a Jacks flavours. The leading rice cake brand will now be available in Punchy Black Pepper and Sea Salt flavour, as well as Cool Sour Cream and Chive, and Sizzlin’ Barbecue.

Snack a Jacks already has a 32% market share of the popular rice cake segment of the savoury snacks category, which in turn has recently seen +3.9% growth.

“As the UK’s favourite rice cake brand we’re proud to be driving flavour innovation within the Rice Cake segment and giving our consumers more of what they want.  It’s vital to us that our snacks are full of flavour and allow consumers to feel good about what they are eating.  We are proud that our new products do exactly that.  With HFSS regulations on the horizon, they are a must stock for retailers looking to meet consumer demand for smarter snacking options that don’t compromise on taste. This is another step forward in our ambition to transform our portfolio and offer more NHFSS snacking options” said Lizzie O’Connell, senior brand manager for Snack a Jacks.