Grenade launches HFSS-compliant Protein Flapjack range
Protein bar brand Grenade is encouraging consumers to ‘start the day strong’ with the launch of its new non-HFSS range of Protein Flapjacks.
Grenade’s Protein Flapjacks offer a point of difference within the on-the-go breakfast category, being vegetarian-friendly and containing 11g protein and less than 1.4g sugar. Each 45g bar is also packed with fibre, wholegrain oats and all-natural nut butters, making it the perfect addition to breakfast snacking routines.
Grenade head of product Rob Page commented: “Spotting a gap in the market, we’re delighted with the launch of our new non-HFSS Protein Flapjacks.
“Knowing a thing or two about disrupting categories, this action-packed snack is perfect for consumers, helping them tackle whatever their morning commands – whether they need to battle the daily commute or get their workout done.”
Kickstarting mornings, Grenade’s Protein Flapjack is available in three great-tasting flavours:
- Oat’ally Blueberry: blueberry flavoured wholegrain oats and nut butters, dipped in white chocolate and topped with biscuit crumb.
- Caramel Overload: caramel flavoured wholegrain oats and nut butters, dipped in milk chocolate and topped with chocolate drops.
- Chocolate Chunk: chocolate flavoured wholegrain oats and nut butters, dipped in milk chocolate and topped with chocolate drops.
Priced at £1.50, Grenade’s Protein Flapjack is available to buy now from Grenade.com, and will roll out in the autumn across: MFG, Spar, NISA, Superdrug, Amazon, WHSmith Travel, Muscle Finnesse Tropicana and Nutrivend.