Nomo expands its Christmas offering
Image: Nomo
Nomo, the UK-based vegan and free from chocolate brand unveils two anticipated additions to its Christmas line-up – adding to an already diverse free from Christmas range.
The free from chocolate category has grown from £37.6m in 2020 to £55.2 in 2022 – with NOMO responsible for 25% of this growth, and the sector is forecast to grow again in 2023 by +15%.
Nomo’s latest additions to its Christmas range include the Chocolate Orange Reindeer and the Cookie Dough Box.
As with all Nomo chocolate, both products are free from dairy, gluten, egg, nuts – this has removed some angst out of the festive period for vegans, allergy sufferers and those with food intolerances, given that enjoying tasty treats is a hallmark of Christmas.
During the 2021 Christmas trading period Nomo’s sales grew 90.4% year on year, ahead of the total free from chocolate category at of 38.4%. This growth demonstrates the high demand for the Nomo Christmas range amongst its core vegan and food allergy audience.
With the mainstream consumer base growing – Nomo’s attention is now focused on the 7.5m flexitarians in the UK, up 27% from 2021. Its October above the line Christmas campaign will focus on this new audience to further accelerate the brand’s growth.
Nomo’s Christmas collection now consists of six products: Choc Orange Reindeer, Cookie Dough Box, Cookie Dough Reindeer, Classic Advent Calendar, Premium Advent Calendar and Caramel Drops Box.
Jacqueline Tyrrell, brand manager at Nomo said: ‘Christmas is a time for everyone to come together and enjoy great food and great company. At Nomo we strive to make sure seasonal moments are special and inclusive. Our aim is to inject the fun into Christmas by providing a range of delicious mainstream products that all consumers will love, no matter if they are vegan or have a food allergy or intolerance.
“We are delighted to launch our Choc Orange Reindeer and Cookie Dough Box which we know Nomo fans will love, especially after the best-selling Cookie Dough Reindeer’s popularity last year! We also have our wider Christmas range which include our classic and premium advent calendars to ensure everyone can enjoy a tasty countdown to Christmas”.
All products are now available via the Nomo website, www.nomochoc.com/ and will be available in most major retailers across the UK.
