Kallø launches new sea salt and cider vinegar veggie cakes

Kallø, the better by nature snacking company, has extended its best-selling Veggie Cakes range with the launch of its new Sea Salt & Cider Vinegar jumbo pack.

Responding to continued consumer appetite for new flavour combinations – as well as the growing demand for functional ingredient products – Kallø’s latest Veggie Cakes format combines premium flavours in a high-fibre cake, packed with plant proteins.

The vegan, HFSS compliant and gluten-free snack is made from lentil and peas and is available in 122g packs containing 13 jumbo-sized cakes – perfect for snacking at home on-the-go.

The lentil and pea-based snacks are available in Waitrose from November, retailing at £2.50 RRP.

The new flavour extends Kallø’s innovative Veggie Cakes range, which first launched in 2020 and has seen +6% YA growth[1]. The range includes:

  • Kallø Veggie Cakes Spinach & Pesto
  • Kallø Veggie Cakes Beetroot & Balsamic
  • Kallø Veggie Cakes Caramelised Onion Chutney
  • Kallø Veggie Cakes Tomato Salsa, Lime & Coriander

Building on the brand’s market-leading portfolio of rice, corn & lentil products, Veggie Cakes offer a plant-based snacking alternative packed full of flavour.

With a repeat purchase rate of 33%, Veggie Cakes are driving up purchase among those looking to diversify their snacking choices and younger consumers seeking out trending flavour combinations.

“At Kallø, we’re focused on creating products that are better by nature – making healthy eating simple without compromising on taste. Our Veggie Cakes have been hugely successful, tapping into the growing consumer trends towards plant-based products and functional ingredients. Our latest SKU, in one of the year’s most sought-after flavour combinations, is perfect for consumers who want to switch up their snacking with a product packed with plant-based goodness” said Adele Ward, Kallø marketing and category director at Ecotone UK.

The new launch comes as part of Kallø’s mission to prove that healthy food doesn’t have to be dull by offering consumers a range of products that are vibrant, colourful and full of flavour – using only carefully selected, honest ingredients to create something extraordinary.

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