Baileys Chocolate expands range for Valentine’s Day

Irish chocolatier, Lir Chocolates, is expanding its Baileys Chocolates range this Valentine’s Day with the launch of Strawberries & Cream Truffles. The launch follows on from the success of Baileys Chocolate Strawberries & Cream Hearts which also return on shelf for the third year running. The new truffles tap into consumers looking for indulgent sharing moments and are available from Asda stores nationwide, RRP £6.

The Baileys Strawberries & Cream Truffles blend the taste of fresh strawberries and cream, with the taste of Baileys Irish Cream Liqueur for a smooth cream filling in a milk-chocolate shell.

Alison Robson, marketing manager at Lir Chocolates said: “Our new Strawberries & Cream Truffles are the perfect indulgent option for consumers who are watching what they spend but still want to gift loved ones or treat themselves to premium chocolate. Chocolates are a popular gifting item for seasonal diary dates like Valentine’s Day and Mother’s Day – and with new products being a key purchasing driver for consumers, this launch allows retailers to drive sales with an affordable luxury chocolate option from a trusted and well-known brand that never compromises on taste.”

Also returning to shelves this year from the brand is the Baileys Chocolate Strawberries & Cream Hearts. Available from selected Morrisons stores and other retailers (RRP £4), this sharing box includes nine heart-shaped milk chocolates with a Baileys flavoured Strawberries & Cream truffle filling.

Related content

Leave a reply

Sweets & Savoury Snacks World