New national listings and NPDs announced by Boundless
Boundless, the ‘gut happy snacking’ brand, has confirmed a host of new national listings for its snacking portfolio across Ocado, ASDA and WHSmith Travel, due to go live from March. The launches include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion and new formats for its Nuts & Seeds mixes which now come in 25g grab-and-go ‘BOOST’ bags and 90g sharing bags. They are also available to independents via Wholesalers including Cotswold Fayre, Delicious Ideas, DDC & Epicurium.
Boundless prides itself on creating great tasting products that are kind to the gut. The snacks feature 100% natural ingredients and are full of gut friendly fibre and nutrients. The full range is also gluten free and plant based.
Ocado will list all four Chip flavours including the Smoky Bacon and Sour Cream & Chive NPD and existing Sea Salt & Cider Vinegar and Chipotle & Lime variants (£2 / 80g), plus two of the Nuts & Seeds mixes; Sweet Chilli and Orange & Maple Syrup (£2.60 / 90g) from mid March. ASDA will take the new Chips (£2 / 80g) across 147 stores, along with two of the Nuts & Seeds mixes; Sweet Chilli and Orange & Maple Syrup in 256 stores from 13th March (£2.60 / 90g). WHSmith Travel have taken the 23g NPD Chips leading stores since the end of Feb (RRP: £0.99 / 23g pack).
Cathy Moseley, founder, says “If you have a gut, you need to look after it! That’s why we’re on a mission to bring gut happy snacking to the masses and are thrilled to be driving this forward with a hat-trick of retailer wins. We take 100% natural ingredients and through activation make them even better, creating great-tasting snacks that will keep you and your gut happy. Along with the new listings, we want to meet even more consumer snacking needs and have done just that with our extended range of formats and more accessible flavours.”
Founded by Commodities Trader turned Entrepreneur, Cathy Moseley, Boundless launched to market in November 2017, with the goal of revolutionising what functional snacking can be. Now nearly six years in, Boundless can be found in more than 4,000 stores across the UK as well as 11 international markets including Germany, Belgium and Asia. In the last 12 months alone, the online business has seen in excess of 400% growth and the brand has maintained its spot as Amazon’s Choice for Gut Health Snacks for more than two years running.