Mars brings back easter treats from the past and announces new M&M’s offering

Mars has announced its Easter line-up, which includes a limited-edition flavour M&M’S White Chocolate Marshmallow Crispy Treat, alongside beloved seasonal classics from Skittles, Starburst, Dove and M&M’S that have returned to store shelves.

During the Easter season alone, consumers spend roughly $3 billion on candy – the top purchase for shoppers prepping for the season. And Mars has three of the top ten selling Easter brands in the category.

“At Mars, we know core seasonal moments, like Easter, are an important occasion as people come together to celebrate with friends and family,” said Tim LeBel, president of sales at Mars Wrigley. “Mars is focused on delighting shoppers with products that have become holiday traditions, while also introducing them to new seasonal flavour combinations, delivering moments of happiness with our products at the centre of consumer celebrations.”

New M&M’S White Chocolate Marshmallow Crispy Treat is a delightful twist inspired by the popular rice crisp desserts. The new flavour features a sweet and crunchy rice crisp centre coated with rich white chocolate in festive, pastel-coloured candy shells, which can serve as a decorative topper to classic marshmallow crispy squares, the standalone star of a seasonal candy dish or as new and exciting Easter basket fillers. M&M’S White Chocolate Marshmallow Crispy Treat is available at retailers nationwide throughout the season.

Enhance the Easter Basket and Table Setting with Mars’ Easter Classics

Mars’ fan-favourite Easter offerings –

  • Dove Milk Chocolate and Dark Chocolate Bunnies & Egg shapes
  • Skittles Jellybeans and Starburst Original Jellybeans
  • M&M’S Minis Milk Chocolate Candy Easter Tubes and M&M’S Milk Chocolate Easter Canes
  • M&M’S Pastel Milk Chocolate and Peanut Candies

While Mars continues to fill shoppers’ Easter baskets with festive treats, the company will also support the communities in which it works and operates. This Easter season, Mars factories across the country will be donating candy to local organizations to support celebrations and spread joy to all those taking part in the fun.

For more information on this year’s seasonal and new limited-edition Easter offerings from Mars, visit and

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