Lindt UK Chocolate Shops are first in the world to launch the new Lindt Choco Wafer

New to the world, global premium chocolate brand, Lindt, introduces Lindt Choco Wafer in Lindt Chocolate Shops throughout the UK and exclusively in the Lindt Kildare Village Chocolate Shop, Ireland from the end of July. Subsequently, Lindt Choco Wafer will launch in grocery and independents throughout August and September.

Commenting on the launch, a spokesperson from Lindt & Sprüngli, says: “Lindt Choco Wafer is bringing a new level of premium quality to the chocolate category – it’s reassuringly high quality, yet new and exciting.  This new product launch taps into attributes that matter to our customers, offering indulgence through high quality cocoa, true innovation and craftsmanship from our Lindt Maîtres Chocolatiers.” 

They continue: “We’re confident consumers will enjoy the combination of deliciously creamy chocolate and crispy cocoa wafers which deliver comfort for both ‘me’ and ‘us’, and provide balance as a snackable well-portioned treat.”

Recently awarded a ‘superstar’ rating from market researcher, Nielsen Bases, Lindt Choco Wafer is in the top 5% of innovation concepts. 72% of those tested said they would buy the product before trying the product, 89% said they would buy the product after tasting it and 70% said Lindt Choco Wafer was even better than they expected.

There are four new Lindt Choco Wafer products:

Lindt Choco Wafer Milk Hazelnut 135g Box (RRP: £5.50)

Lindt Choco Wafer Boxed fits into the most volume dependent segment, Informal Sharing, where there is currently a market gap for a Premium offering.  Each box contains nine individually wrapped Milk Chocolate Hazelnut wafers. Layers of crispy cocoa wafers made with high quality cocoa powder are combined with smooth Lindt chocolate, a generous layer of gianduja cream, coated in milk chocolate and crunchy roasted hazelnuts.

Lindt Choco Wafer Assorted Box 138g (RRP: £5.50)

This assorted collection of Lindt Choco Wafer includes ten individually wrapped Dark, Milk Chocolate and Milk Chocolate Hazelnut pieces.  All contain layers of Lindt Choco Wafer made with fine Milk or Dark Lindt chocolate, alongside Milk Hazelnut featuring crispy cocoa wafers, creamy milk chocolate and crunchy roasted hazelnuts.  

The Boxed variant can offer consumers an opportunity for connection, either as an ‘our time’ treat for relaxing or for sharing with friends in moments that require something a bit more special.

Lindt Choco Wafer Milk Hazelnut 30g Countline Bar (RRP: £1.00) 

With clear messaging and portion control Lindt Choco Wafer Countline will play an important role in crafting permissible indulgence in snacking. Half of shoppers consider portion size when buying chocolate, while 1 in 4 shoppers say calorie labelling has impacted their choice of snack. 

Lindt Choco Wafer Milk Hazelnut 30g Bar – Price Marked Pack (PMP) (RRP: £0.95) 

A combination of roasted hazelnuts, crispy cocoa wafers and the finest milk chocolate in multiple layers. Available as one snack-sized packet, for an on-the-go treat.

An integral product in the Lindt Choco Wafer range; with the increased cost of living, pricing is a particularly important purchasing driver for snacking (# 3 priority) *. Price marked packs are increasingly important and account for over two thirds of category sales in some wholesalers. 63% of shoppers think PMPs mean they are not being overcharged which gives shoppers transparency and helps store owners overcome the misconception that they are pricier than Grocers. **

*Source: Polaris Research 2021; Lumina Intelligence

**Source: TWC Trends, Spring 2021 

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