Haribo launches new Box of Happy to expand gifting range

Sweet maker Haribo has bolstered its gifting range with the launch of Box of Happy –the perfect gift and tasty treat designed to share moments of happiness with loved ones, no matter the occasion.

Available in 120g packs, each box is packed with fun in the form of jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of juicy flavours including strawberry, pineapple, blackcurrant, and apple.

Haribo Box of Happy has been designed to help celebrate everyday gifting moments throughout the year. Whether that’s to say a little thank you, to share some love, or simply to brighten someone’s day.

From just £2.00 (MRRP), Haribo’s Box of Happy is available in high street retailers nationwide and coming soon to Sainsbury’s.

Haribo marketing manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of Haribo and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”

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