Vegan chocolate brand Mummy Meegz launches ‘dupe’ of Cadbury’s Mini Eggs

Vegan chocolate brand, Mummy Meegz, has launched a brand-new vegan alternative to Cadbury’s popular Mini Eggs – just in time for Veganuary 2024.

As the latest product to be added to the brand’s Vegan Swap Shop, Mummy Meegz’ Chickee Eggs consist of creamy ‘m!lk’ chocolate eggs wrapped in a sweet, crunchy shell.

As the third product to launch within the last 12 months, the Chickee Eggs follow the national success of Mummy Meegz’ hero product, the Chuckie Egg, in addition to its delicious and decadent Choccy Balls.

Originally founded by vegan trailblazer Meagan Boyle in 2018, Mummy Meegz has taken the vegan chocolate sector by storm, underpinned by its mission to make mind-blowingly good creamy ‘m!lk’ chocolate swaps that are kinder to animals and the planet, with ethics, sustainability and kindness 100% guaranteed.

Dean Adamson, founder of Mummy Meegz, confirmed: “Over the last 12 months, the Mummy Meegz team has worked incredibly hard on the development of our products, so we are delighted to launch our new Chickee Eggs to market just in time for Veganuary.”

“Our Chickee Eggs are the latest addition to our Vegan Swap Shop range, following the success of our Chuckie Egg and Choccy Balls, and we hope they’re a hit with vegans and non-vegans alike! We believe our range has been so successful to date because our products truly deliver a like-for-like (if not better) ‘taste match’ to their famous dairy milk chocolate equivalent – but without the premium vegan price tag!”

Born from the success of Meagan’s Yorkshire owned café over 20 years ago, the Mummy Meegz brand is quickly disrupting the vegan market and is forecast to double its turnover during 2024 alone.

Now widely available in both independent and leading retailers including The Range and online via Goodness Goodies and Amazon, Mummy Meegz’ Chickee Eggs retail at £2.49.

Available in a sharing pack (85g), the Chickee Eggs are palm oil free and wrapped in fully recyclable packaging.

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