Mars unveils variety of Valentine’s Day innovations

It is no secret that people love celebrating Valentine’s Day with chocolate and candy. Since 92 percent of Americans celebrated Valentine’s Day with these sweet treats last year, Mars, the maker of some of the world’s most-loved brands like Dove, M&M’s and Lifesavers, is announcing its most innovative and decadent line-up Valentine’s Day line-up yet. In addition to classic favourites making a return, this year Mars is introducing a new on-trend flavour innovation that’s sure to delight fans: Dove Promises Dark Chocolate & Strawberry Swirl. The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.

“Data shows that Dove is the #1 Mars Wrigley’s brand for Valentine’s Day, and chocolate strawberry was the #1 most desired flavour. Whether gifting chocolate and candy to others, or treating yourself, we’ve crafted a line-up of fun and delicious offerings to celebrate the season,” said Tim LeBel, president of sales at Mars Wrigley. “Valentine’s Day is a special occasion to create moments of happiness with friends and loved ones—like with our new Dove Promises Dark Chocolate & Strawberry Swirl,”

Last Valentine’s 53 percent of Americans baked Valentine’s themed baked goods, 69 percent gave a gift to friends and 52 percent put out a candy dish for the lovely season.2 This year, Mars has made it easy for everyone to continue to enjoy their favourite holiday rituals or find a gift full of love and flavour with an array of limited-edition products:

M&M’s has released its 2024 Valentine’s Day Gift Guide, exclusively on, where gift givers can shop for thoughtfully personalize M&M’S offerings. From best-sellers like M&M’S Teddy Bear and Heart-Shaped Candy Gift Boxes, M&M’S Gift Bottle and Favor Packs, the gift guide has something for everyone at every price point. Shoppers can customize gifts by choosing from over twenty M&M’s colours and include fun messages, various images or even a custom photo on the iconic chocolate candies.

Sharing your heart with heart-shaped gifts:
What better way to share your heart with someone special than with Mars heart-shaped gifts. Perfect for sharing with friends and loved ones, Dove Milk & Dark Chocolate Hearts, M&M’s Mini Tubes and M&M’s Novelty Heart Topper all show that someone special just how much they’re loved.

Adding candy-coated colour into Valentine’s Day:
Fans can unwrap more candy-coated colour this Valentine’s season by making candy boards with red and purple Lifesavers Wild Berry Gummies X’S & O’S or baking sweet treats with red, pink and white M&M’s Milk Chocolate & Peanut Cupid Blends. And anyone can put together a festive Mars mix candy dish for a lovely addition to the holiday. Whatever the route, Mars candy and chocolate has everyone covered this Valentine’s Day.

For more information on new, limited-edition and customizable Valentine’s Day offerings from Mars, visit,, and

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