Hippeas announces limited-edition Minions-themed snacks

Hippeas is spreading the Peas & Love with the launch of its Minions-themed snacks for the summer! The launch of Hippeas product in support of the new Illumination film, Despicable Me 4 (in theatres 3 July 2024), will be available in limited-edition packs of Hippeas Chickpea Puffs and Veggie Straws in a variety of flavours and sizes – perfect for on-the-go travel and summer entertaining. Hippeas limited-edition Minions-themed snacks will be available at HIPPEAS.com and Amazon.com as well as nationwide in-store in club, mass, drug and conventional retailers from May through August 2024.

Hippeas has replaced its iconic chickpea smile graphic on-pack with a Despicable Me 4 character for each product. Illumination’s Minions and Hippeas share a similar yellow hue, which could not be more perfect for this collaboration. Consumers of all ages will love the fun packaging and parents will love the product attributes that Hippeas is known for: clean label with peas as the first ingredient, free from the top 9 allergens, Non-GMO Project Verified, and totally delicious.

“Collaborating with Illumination for a limited-edition release of our Hippeas Chickpea Puffs and Veggie Straws is such a fun venture,” said Julia Hecht, Hippeas CMO. “Pairing the vibrant yellow packaging of Hippeas with the playful charm of the Minions promises a delightful treat for all ages. We’re eagerly anticipating sharing these snacks with consumers this summer, bringing joy and fun to snacking moments everywhere.”

Hippeas limited-edition Minions-themed snacks will be available nationwide at HIPPEAS.com and on Amazon as well as in-store at Walmart, Target, Kroger, Albertsons/Safeway, Whole Foods, Sprouts, Stop & Shop, BJ’s and many other national retailers starting in mid-May 2024.

The Minions-themed 4oz bag of Chickpea Puffs will be available in all flavors: Vegan White Cheddar, Nacho Vibes, Bohemian Barbecue and Sriracha Sunshine. The Minions-themed 8oz bag, 14oz bag and a six-pack of 0.8oz bags will be available in Vegan White Cheddar Puffs. The Minions-themed 3.75oz bag of Veggie Straws will be available in all flavours: Straight Up Sea Salt, Rockin’ Ranch, and Sour Cream & Onion. For more information, please visit HIPPEAS.com.

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