Hostess partners with Dude Dad to launch Mystery Flavor Twinkies
Image: The J.M. Smucker Co.
Hostess, the brand known for its soft, fluffy Twinkies snack cakes, is launching Mystery Flavor Twinkies in collaboration with content creator, Taylor Calmus, also known as Dude Dad on social media. Hostess Mystery Flavor Twinkies will be available exclusively at Walmart for a limited time through October. Fans are encouraged to follow Dude Dad and Hostess on Instagram for hints on what the flavour is. They can then share their guesses as part of a sweepstakes on the Hostess Instagram page for a chance to win a year’s supply of Twinkies.
“Hostess and Dude Dad share in bringing joy into consumer homes, so a collaboration on one of our iconic snacks was a perfect match,” said Chris Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. “We’re excited for consumers to buy the new Mystery Flavor Twinkies, share them with their family and join in the fun of guessing the flavour.”
Beginning 1 August, consumers can enter the sweepstakes by liking the sweepstakes post on the Hostess Instagram page (@Hostess_Snacks), commenting their guess of the Twinkies flavour and sharing the sweepstakes post to their Stories. Entries must be received by 11:59 p.m. CT on 3 October 2024. One lucky grand prize winner will be selected to win a year’s supply of Twinkies, two runners-up will receive a $50 Walmamt.gift card and five third-place winners will receive Hostess swag. Hostess and Dude Dad will reveal the flavour on their social channels in early October.
“I was so excited when Hostess approached me with the idea of creating new Mystery Flavor Twinkies to help bring joy to families nationwide,” said Taylor Calmus of Dude Dad. “I can’t wait for consumers to get their hands on the new product and see what adventurous flavour they think the crème filling may be.”
To find a retailer near you to enjoy Hostess snacks, visit https://www.HostessCakes.com.