Liquorice Flyers launches Zingy cherry
Cherry Flyers
Cult liquorice pioneer, Flyers is adding a zingy Cherry to its existing stable of sour and fruity flavoured liquorice sticks. Flyers merges the uniquely aromatic zing of liquorice with the explosive twang of natural flavoured sweet or sour centres.
According to Flyers spokesperson, Andy Valentine, ‘Flyers remain a fond childhood memory for so many liquorice-loving aficionados; an essential must-stock for any meticulously choreographed sweets fixture. Already an impressive rate-of-sale performer, sales really started to snowball once we’d refreshing the packaging (punchier colour schemes, cleaner layouts and improved messaging) and announced the arrival of a tangy cherry, which is so of the moment!’
Flyers have had a 34% year-on-year growth since the brand revamp/arrival of Cherry.
Liquorice appreciation in the UK can actually be traced back to the 11th century, a left-field sweet treat curiosity first introduced by monks and knights returning home from the Middle East.
The polarising ‘love or loathe’ nature of liquorice means that whilst for some it will always remain an affront to cultured taste buds, for many others liquorice is a staple little luxury in their life, a nostalgic non-negotiable!
