Ferrero UK expands ice cream offering with new Nutella tubs
Nutella fans across the country are in for a cool surprise. Ferrero UK is expanding its ice cream range with the introduction of Nutella Ice Cream Tubs (470ml).
The brand has expanded into new categories over the years, successfully moving into biscuits, bakery, and now the frozen aisle. Nutella Ice Cream Tubs feature tasty layers of Nutella on top and throughout, with delicate hazelnut-flavoured ice cream and Nutella swirls.
A Ferrero spokesperson said: “Early strong performances across Europe confirm the potential of Nutella Ice Cream here in the UK. When you consider that the tubs segment in the UK is the largest across Europe at a value of just above £300m, the potential for retailers operating in this market is incredibly exciting – particularly with the brand’s loyal fan base.”
“What’s more, ‘New flavours’ and ‘Premium SKUs’ drove growth in Ice Cream this past year, so we’re confident the appetite is there from shoppers looking for quality NPD from brands they love. We entered the ice cream market with Ferrero Rocher Classic Ice Cream Sticks last year, which exceeded expectations as the number one Chocolate Ice Cream Snack value driver, and number one 2023 NPD in rate of sale.”
Nutella will be scooping in a significant £1.8m into its launch plan, spanning TV, social, out of home, PR and in-store shopper marketing – ensuring Nutella Ice Cream is truly unmissable.
Dani Hayward-Bradley, regional marketing director, Ferrero UK & Ireland, said “We are thrilled to be adding to our range of ice creams with such a huge fan favourite. Our dedicated team of experts has spent years perfecting the recipe, inspired by our much-loved brand, Nutella. We know that fans will be eager to try the unique Nutella taste and melt-in-the-mouth creaminess of our ice cream and we’re happy that now we can give them a new and exciting way to experience the brand.”
Nutella Ice Cream tubs are rolling out now in Morrisons stores nationwide. And this launch is just the beginning, with a wider rollout planned across the UK later this year and into 2025.
For more information, please contact the Ferrero team at Cirkle at [email protected] or on +44 (0)1494 731750.
