Popcorn Kitchen forges the perfect “pairing union” with Craft Gin Club

According to the latest social media findings, drink and snacks pairings has become quite the rage with Generation Z. With this in mind, when the chance came for Popcorn Kitchen to pair with the UK’s largest community of gin aficionados at Craft Gin Club, the brand couldn’t say no.

‘As an artisanal snack we know all about being a discovery brand and the importance of mutually beneficial collaborations with like-minded food and drink aficionados,’ suggests Popcorn Kitchen founder, Louise Webb.  ‘We love the Craft Gin Club’s unwavering mission to introduce small craft distillers to a wider audience with intriguing parcels of small batch gins, tonics, cocktail making essentials and meticulously matched snacks.  This September sees timeless Popcorn Kitchen classic, ‘Simply Sweet’ make its eagerly anticipated guest appearance within the Gin Club’s September box, alongside a fine upstanding Northern Irish gin and functional soft drink hero Trip.  At the same time ‘Simply Salted’ will be a special guest within their fledging rum appreciation bundle.’

With access to 200,000 avid newsletter readers, +100,000 gin club magazine recipients and a social media reach that’s fast-approaching 1m, Popcorn Kitchen has been afforded the perfect opportunity to acquaint themselves with a new dynamic community of fine food enthusiasts which Louise and her team will welcome with open arms.

‘We are a discerning, one-stop shop for all things popcorn,’ concludes Louise, ‘so really looking forward to rubbing shoulders with a bustling foodie community who simply refuse to compromise when it comes to either their alcoholic beverages or accompanying nibbles!’