Pillsbury Funfetti unveils new limited-edition Elf on the Shelf baking mixes and frostings

Funfetti is expanding its popular line of The Elf on the Shelf baking products with six new festive mixes and frostings. The limited-edition line of products are on-shelf nationwide now with availability through December 2024, while supplies last.

The Funfetti The Elf on the Shelf baking line-up includes:

• Funfetti The Elf on the Shelf Swirl Red & White Vanilla Cake Mix. The cake mix includes one red cake pouch and one white cake pouch to create a vanilla flavored swirl cake.
• Funfetti The Elf on the Shelf Hot Cocoa Whipped Frosting. Delicious cocoa flavored frosting includes a festive holiday blend of sprinkle bits in the lid.
• Funfetti The Elf on the Shelf Peppermint Vanilla Whipped Frosting. Classic peppermint vanilla flavor with holiday sprinkle bits in the lid.

Several products are available exclusively at Walmart:

• Funfetti The Elf on the Shelf Marshmallow Swirl Fudge Brownie Mix. Irresistible fudge brownie with gooey marshmallow swirls.
• Funfetti The Elf on the Shelf Peppermint Vanilla Whipped Frosting with Peppermint Candy Cane Blend Sprinkle Bits.
• Funfetti The Elf on the Shelf Snickerdoodle Cookie Mix.

The back of each The Elf on the Shelf boxed mix features fun cutouts to leave out for your Scout Elf, making The Elf on the Shelf tradition even easier for parents and more fun for kids!

“We are thrilled to have the opportunity to continue our successful partnership with the iconic brand, The Elf on the Shelf by expanding our Funfetti The Elf on the Shelf holiday product offerings this season with the introduction of cake, cookie and brownie mixes and three delicious frosting varieties,” said Dan Anglemyer, chief operating officer at Hometown Food Company. “These new limited-edition products featuring everyone’s favorite Scout Elf combined with the delightful taste and fun of Funfetti will create magical moments in the kitchen for the whole family.”

“Funfetti The Elf on the Shelf Baking Mixes and Frostings are the perfect way to bring The Elf on the Shelf tradition into the kitchen. Scout Elves love sweets, so with this new array of treats, you’ll have many moments of magic around the kitchen table or snuggled up on the couch watching your favorite Christmas movie,” said Helen Bransfield, executive director, licensing at The Lumistella Company.

The new Funfetti The Elf on the Shelf Baking mixes and frostings are available in seasonal and baking aisles nationwide. The products retail for $2.50 to $5.00.

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