Tic Tac introduces new chewy candy in latest ad campaign
Credit: Tic Tac
Tic Tac has launched a new advertising campaign to promote its latest product, Tic Tac Chewy! – a fruity candy with a crunchy shell and a soft, chewy center. The campaign features four short video ads that depict a variety of settings, including a courtroom, a tattoo parlor, and a biker bar, illustrating how the candy appeals to a wide range of consumers.
The campaign aims to differentiate Tic Tac Chewy! from the brand’s well-known mint offerings. “When consumers think of Tic Tac, they think of our refreshing mints. However, this creative campaign distinguishes Tic Tac Chewy! from our mint offerings in a very fun way by highlighting the soft inside of this new fruity, chewy candy,” said Yann Bastien, Tic Tac innovation marketing director.
In addition to video ads, the campaign includes a social media component called “Chewy Confectionals,” which will feature influencer partnerships designed to engage audiences through interactive content.
The ads were developed by creative agency Translation and officially debuted on February 10. They will run through May 15 across streaming platforms and social media.
Tic Tac Chewy! is available in three sizes – 1.8oz, 3.4oz, and 7.0oz. These can be found in stores and online nationwide.
For more details, visit www.tictac.com or follow @TicTacUSA on social media.
