Popcorn joins forces with Jellybeans in latest Pop-at-Home collaboration

Posted 18 February, 2025

Comparable to debates such as choosing between Ronaldo or Messi, Lennon or McCartney, or bacon butties or sausage rolls, Popcorn Kitchen has innovated by combining chocolate-coated popcorn with jellybeans in a single bowl.

On one side, there is crunchy, freshly popped popcorn; on the other, classic jellybeans noted for their vibrant colour scheme and distinctive flavours.

It is noteworthy that sugar confectionery is performing strongly, currently representing 24% of the UK’s total confectionery market, with significant consumer demand for nostalgic classics, softer chews, and bold flavours.

According to Popcorn Kitchen founder, Louise Monk, ‘So many of the business’s top sellers are driven by happy, yesteryear memories, be that Lemon Drizzle Cake, wafer thin After Dinner mints OR plump Cherry Bakewell Pie. Data certainly suggests that during Spring confectionery is the biggest snacking category with 94% of the population shopping it. Throw in the fact that sugar confectionery has enjoyed a positive bounce as the affordable alternative to spiralling chocolate costs and you can see why I felt now was the perfect moment to bring together two of my all-time childhood heroes.’

Since its inception in 2023, Pop at Home has become the business’s most successful line extension enjoying 93% year-on-year growth. Product is £13.99 (14 portions).

Topics

Combination confectionery jelly beans popcorn